Why do people set up blogs in the first place, whether the deal is a personal blog or a company blog? Many will say: to be heard, to make a…

One of the most effective elements in marketing is copywriting. To get the best in your marketing efforts you will need to get your copywriting right. The art and science…

This year, several businesses that have failed to recognize the importance of good web or online content marketing will join the dismal statistics of failed businesses. Businesses today make the…

Copywriting and consulting for clients from different places around the world has taught me some things about writing copy and positioning it for high performance. I have learnt more by…

If you have ever followed a link in your inbox, whether you did or didn’t actually solicit for it, then you are living proof that email marketing really is a…

The key player in modern day digital marketing is Landing Pages. These pages provide specific and to the point information about a particular offer, program or service. Landing pages are…