Author - Kevin Ashwe

The Power of a Landing Page

The key player in modern day digital marketing is Landing Pages. These pages provide specific and to the point information about a particular offer, program or service. Landing pages are used to reduce bounce rate by channeling and engaging people in a transaction without any distraction. They are essential to real estate agents, ecommerce store owners, financial product businesses, SaaS businesses, and just any online business. What is a Landing Page? A landing page is a page that exists to entice potential [...]

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Why a Good Sales/Marketing Copy Content May Not Convert Maximally

Copywriting and consulting for clients from different places around the world has taught me some things about writing copy and positioning it for high performance. I have learnt more by experience than any formal learning i have had to undergo. One of the lessons I’ve learnt is that a well written sales or marketing copy may just end up not performing at all. A perfectly written copy is not a guarantee for high conversion rate. When this happens some clients [...]

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29 Tips to Grow Your Real Estate Email List

To leverage the benefits of email marketing, you need a good database of prospect contacts. And to build a good database, you need to know how to get it done. You will learn various tips and strategies to get that done in this post. Imagine what you can do with a database of 100,000 working emails of your prospects. “Email is 40 times more effective at acquiring new customers than Facebook or Twitter” – according to McKinsey. While it is [...]

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Writing the “About Us” Page that Speaks Your Brand and Converts

One of the most important page on your business website is the ‘’about page’’ but unfortunately it is the most neglected. If it is given the right attention your online business will be better for it. Understanding the About Page The ‘’about page’’ is where your prospects come to meet you. They want to know who they are sending their details or money to. They want to know you. People do business with people not with objects like your website. On your [...]

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How to Prepare for a Copy Writing Project

One of the most effective elements in marketing is copywriting. To get the best in your marketing efforts you will need to get your copywriting right. The art and science of effective copywriting involves strategically assembling words (written or spoken) that will get people to take some form of action. The goal of any copy is to inspire and persuade readers by giving them the right and useful information about the product being advertised. If the right facts are properly [...]

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Setting Up a Real Estate Facebook Business Page

Setting up a business page for your real estate business is easy and fun. I will take you through all the process here. You can’t miss with this step by step guide. The Type to Choose You have the option of choosing between these two types of Facebook business page: Local Business or Company. This usually confuses some folks. For you as a realtor the best option to choose is “Local Business”. Your business is basically local but in case you decide [...]

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