As far as running any business is concerned, an amount of time should always be set aside for brainstorming of strategies that will take it to the very next level; because, as the industry evolves, it is pertinent to restrategize to stay up your game.
With the right combination of marketing strategies applied to the business, that goal will definitely be feasible.
In this article, you will be exposed to some of the Best Roofing Marketing Strategies, that is endorsed by the roofing marketing pros.
They are as follows:
Request For Customer Reviews
Word of the mouth ( the act of attesting to someone’s competence) is an age-long marketing technique that has been explored over the years. You might be doing everything right by offering the best roofing services in the neighborhood, but if no one is talking about it, obviously, others around that have no experience with your company won’t know about it. Suffice to say, you have to indulge your customers to talk about your services. There is a high chance of you getting an influx of customers from this means; because, people like to try out something that is well recognized and well talked about for good.
You can go through with this plan by giving the customer, after finishing their project, a questionnaire of sorts that allows them to talk about your services. After accumulating the testimonials from different customers, you can go ahead to upload them on your website; that way, every new reader of your websites gets to read a personalized testimony of your services.
Within a short period of time, if applied religiously and rightly, you are definitely bound to get positive results.
2. Using Google My Business
Technology has made everything easy. With just a keyword search online you can get the piece of information you are looking for; unlike in past times when it is more strenuous to get access to information. Google is the top, most visited search engine there is and by statistics, a large percent of customers uses this search engine to look up details of companies and the services they render.
It is only reasonable, as a business, to tap into such platform that guarantees you the online visibility you yearn for; it is as a matter of fact one of the best decisions you would ever make for your business as it is one of the Best roofing marketing strategies. And one way to do that is to get registered on Google My Business.
The following are the steps you can follow to get registered:
Visit this address, https://www.google.com/business/
Add your business name.
Select or Add your business: if your business is already on the listings, all you have to do is select it, if it isn’t, you just have to click on “Add your business,” followed by other necessary information like the address and phone number.
Add your category: close to the bottom of the form, you get to add the category your business falls under. This will enable your business to pop up when searches related to your industry are being imputed.
Verify your business: You will need to input a verification PIN to get through to the final step. You can either let them send you the code by post mail – which takes about 1-2 weeks, by the way – or you can ask them to send it to your phone as a message, considering how fast it is.
Confirm your business: this is the final stage of the registration, so, make sure all the information provided are correct before going ahead.
You stand a lot to gain by going through the registration of your business on google and they are as follows:
Helps customers find you: with a well optimized listing, it will be easy for customers to get information about your business and contact you easily.
Helps you know your customers better: with google analytics, that is a feature on Google My Business, you get to see statistics of who your audience is, the traffic you are generating and what your audience are responding to.
Allows customers reviews: Google my business, allows customers to post reviews about your business making it easier for potential customers to know about your services.
3. Setting Up A Google Ad Campaign (Google AdSense)
Claiming your listing on Google My Business would help you attain online visibility but using Google AdWords for marketing would make you get there faster. It is one fine way to augment your effort of registering on Google My Business.
It basically works by sharing of your ad campaign on the various google networks, in which you basically get charged per the number of clicks on the ads (on the average it costs between $1-$2 per click)
There is no questioning on how effective it is, because, from statistics culled from Main Street ROI it is revealed that, “Businesses make an average of $2 in revenue for every $1 they spend on AdWords.”
In order to sign up for AdWords and set up your marketing campaign, follow the steps highlighted in this link: https://support.google.com/google-ads/answer/6366720?hl=en
While there are more that aren’t discussed here, the aforementioned are some of Best Roofing Marketing Strategies you can apply to give your business the boost it deserves. Take a chance with the aforementioned strategies and you will be glad you did.