Copywriting

Why a Good Sales/Marketing Copy Content May Not Convert Maximally

Copywriting and consulting for clients from different places around the world has taught me some things about writing copy and positioning it for high performance. I have learnt more by experience than any formal learning i have had to undergo. One of the lessons I’ve learnt is that a well written sales or marketing copy may just end up not performing at all. A perfectly written copy is not a guarantee for high conversion rate. When this happens some clients [...]

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Writing the “About Us” Page that Speaks Your Brand and Converts

One of the most important page on your business website is the ‘’about page’’ but unfortunately it is the most neglected. If it is given the right attention your online business will be better for it. Understanding the About Page The ‘’about page’’ is where your prospects come to meet you. They want to know who they are sending their details or money to. They want to know you. People do business with people not with objects like your website. On your [...]

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How to Prepare for a Copy Writing Project

One of the most effective elements in marketing is copywriting. To get the best in your marketing efforts you will need to get your copywriting right. The art and science of effective copywriting involves strategically assembling words (written or spoken) that will get people to take some form of action. The goal of any copy is to inspire and persuade readers by giving them the right and useful information about the product being advertised. If the right facts are properly [...]

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How i Remove ”Buyers Block” in my Sales Copies

You are about to enter my office and see how I execute clients projects. Buyers Block is a term i coined that means the mental and psychological resistance to an offer. Naturally the stance we have to any new offer is an unconscious resistance except otherwise proven by the marketer or product. These steps are applied to all the services we offer, though not every step mentioned here may be applicable to all. Here I high light only the major things [...]

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