Smart Selling

Why Less Will Help You Sell More

Would more product options help or hinder prospects in making a buying decision? This was the question that two behavioral scientists, Sheena Iyengar from Columbia University and Mark Lepper from Stanford University sought to answer. Iyengar and Lepper conducted numerous scientific experiments regarding howthe quantity of information influences the decision to purchase. One of their most well-known experiments occurred at an upscale grocery store in Melo Park, California.  For numerous weeks the researchers set up a tasting booth that allowed consumers to samplean assortment of jams. The first week, 24 different [...]

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5 Tips From Behavioral Economics That Can Help Startups Succeed

Anyone who’s been involved in a startup knowsthat there’s little room for error. One wrong move could be the difference between success and failure. So how can you increase the likelihood that your new business will not just survive, but thrive? This is where the science of behavioral economics – the merging of economic theory and social science – can help. It provides those operating startups, or any business for that matter, with the insights they need to make better decisions, which will improve their company’s position in [...]

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What Causes Low Sales?

In the profession of sales we have an alarming problem: many of the most commonly used and taught sales behaviors have been scientifically shown to drive down performance? For example, astudy published in the Harvard Business Review, analyzed the sales calls of 800 sales people. The results were that only 37% of the sales people exhibited behaviors that increased the likelihood of the sale. The remaining 63% behaved in ways that actually obstructed the sale from occurring. The sales people featured in the study are not alone. Frequently, when [...]

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25 Reasons to Hire Us

Romdale Marketing Agency is a team of experienced, dedicated and excellent minded marketers with exceptional copywriting skills to serve clients and help them realize their business goals and objectives. We are always on the look out to serve our clients through the projects they bring to us to execute. Here are some good reasons others have trusted us and you should too. We always do our best to give you more than you paid for. The team ensures we over deliver [...]

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