This year, several businesses that have failed to recognize the importance of good web or online content marketing will join the dismal statistics of failed businesses. Businesses today make the…

Copywriting and consulting for clients from different places around the world has taught me some things about writing copy and positioning it for high performance. I have learnt more by…

If you have ever followed a link in your inbox, whether you did or didn’t actually solicit for it, then you are living proof that email marketing really is a…

Writing business letters is a regular routine to any entrepreneur. One important skill you will need to master to do well in business is writing letters. Deals are won and…

How does a business blog go about creating content that generates leads every time? Businesses need to constantly generate leads which convert first to prospects and then to sales if…