Tag - copy

The Power of a Landing Page

The key player in modern day digital marketing is Landing Pages. These pages provide specific and to the point information about a particular offer, program or service. Landing pages are used to reduce bounce rate by channeling and engaging people in a transaction without any distraction. They are essential to real estate agents, ecommerce store owners, financial product businesses, SaaS businesses, and just any online business. What is a Landing Page? A landing page is a page that exists to entice potential [...]


Why a Good Sales/Marketing Copy Content May Not Convert Maximally

Copywriting and consulting for clients from different places around the world has taught me some things about writing copy and positioning it for high performance. I have learnt more by experience than any formal learning i have had to undergo. One of the lessons I’ve learnt is that a well written sales or marketing copy may just end up not performing at all. A perfectly written copy is not a guarantee for high conversion rate. When this happens some clients [...]