Tag - good copy

Why a Good Sales/Marketing Copy Content May Not Convert Maximally

Copywriting and consulting for clients from different places around the world has taught me some things about writing copy and positioning it for high performance. I have learnt more by experience than any formal learning i have had to undergo. One of the lessons I’ve learnt is that a well written sales or marketing copy may just end up not performing at all. A perfectly written copy is not a guarantee for high conversion rate. When this happens some clients [...]