The Power of a Landing PageKevin Ashwe
The key player in modern day digital marketing is Landing Pages. These pages provide specific and to the point information about a particular offer, program or service.
Landing pages are used to reduce bounce rate by channeling and engaging people in a transaction without any distraction. They are essential to real estate agents, ecommerce store owners, financial product businesses, SaaS businesses, and just any online business.
What is a Landing Page?
A landing page is a page that exists to entice potential customers to share their email address or other types of information in exchange for something they perceive as valuable.
A Landing Page is a page on your website that’s built for one single conversion objective. It’s a page within your website built with a single actionable ask that facilitates the completion of that objective.
It is sometimes known as a “lead capture page” or a “lander”, or a “destination page”. Landing pages are a key component of online marketing campaigns.
It is the page that prospects land on when they click on your PPC ads. It’s a tool for converting traffic to money, visitors to customers. Landing pages are useful because they provide information directly related to the advertisement selected by the viewer.
A landing page is a web page that visitors first see after clicking a link. Typically, the link is from a marketing effort, such as PPC or banner advertisement. In most cases, a landing page is not, nor should be, the home page for the main website. You want your visitors to see a page that describes the product or service advertised, and your generalized home page may not fit the bill precisely.
A landing page is a salesman that works for you 24/7.
Landing page optimization is today a popular and generally accepted marketing edge. It has now become the most powerful method used by smart Internet marketers to build a lasting competitive advantage. Even big corporations like Microsoft, Apple, oracle, Google Hire, IBM, Uber, and Intercom use landing pages to keep them competitive.
A well-designed and optimized landing page can change the economics of your online business quickly and turbocharge your online marketing programs.
Why Landing Pages
The reason why landing pages are so important is simply because they are one of the easiest and quickest ways to convert a visitor to a lead. When visitors fill out a form on your landing page they are giving you permission to market to them. You can from there engage them in a respectful, honorable and fruitful way.
The personal details you get from the customer allows you to know this customer in a way helps you understand if this prospect is ripe lead, or still needs to be nurtured.
Landing Pages are very effective because they presell the customer on the offer, and that greatly improves your chances of converting that prospect.
Let’s take for instance that you want to buy a good car for yourself but you don’t know anything about cars. You decided to walk into a nearby car lot.
Just imagine these two scenarios.
Scene A: As soon as you entered you are pushed to sign the papers and immediately pay for a car.
Scene B: You were welcomed warmly and introduced to a friendly salesperson who takes you around and show you the different options and specifications. Educates you about cars and helps you make a befitting choice.
Which of these scenes would you prefer?
Scene “A” is exactly what we do with visitors when they land on our business website. Scene “B” is how we are supposed to treat prospects as they land on our website. And the way that can be done well is using a landing page.
Sending prospects straight from a traffic source (Adwords, Social Media etc.) straight to an offer is like shoving the paper work in front of a customer and asking them to sign on the dotted line.
Do you ask a girls hand in marriage the first day you meet her? When prospects land on your website and the first thing they see is the price of a product it’s like asking the hand of a girl for marriage the very first day you met her. Take time to date your customers and get them to trust you. When they land on your page they should be able to see at first sight that you are willing to help and not just sell.
This is why we use landing pages. Without good landing pages online marketing is a waste of time and money. No matter your type of business you need a good landing page to help you generate and increase your leads.
The Purpose and Benefits of a Landing Page
- To capture leads that enables you to market to people in the future.
- Warm up potential customers to the product you are trying to sell to them before sending them further into your sales funnel.
- Remove Distractions
- They offer customers clarity & purpose
- They compel prospects to make a decision
- They can be tested and optimized
- Grow email list easily
- Branding opportunity
- Cut costs on advertising
- Beat competition
Conversion-focused web pages are the master key to helping online business owners turn their paid traffic into leads and first time customers to repeated loyal customers.
Companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15 and businesses with over 40 landing pages generated a whopping 12 times more leads than those with 1-5 landing pages – Hubspot
The best landing pages are those ones that are well optimized to leave no doubt in your prospects mind that they’ve come to the right place, and are exchanging their email to download the right content. The content will be educational, it should help them get answers to questions and provide a solution to a pressing challenge.
Your goal as an online business owner is to design such a compelling and enticing landing page that your visitor willingly fills out the form and provides you with their contact information, in exchange for your content (guide, Ebook, webinar, case study, etc…). And you on the other hand have permission to engage your new prospect through email marketing.
A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct them to a specially-designed landing page that steers them in exactly the direction you want them to take.
It’s unfortunate that a lot of online business owners don’t know this. Some confuse a Home Page to a Landing Page and so pay huge money for PPC ads just to send all that targeted traffic to the wrong page and thereby losing money to adwords and FB ads managers. Main while your competitors are smiling to the bank because they have a landing page that is helping them capture leads.
If you need a well optimized landing page for your marketing campaigns to increase your leads and sales, then look no further. Just contact us NOW and we’ll have you leverage on our skills and experience in creating and optimizing landing pages.